Our Brand

 The Babson Capital brand is founded on four pillars that represent the core promises we make every day to clients, business partners, and employees:

• "Out-of-the-box" thinking
• Strength and stability
• Creativity
• Innovation

Our Logo

...Thinking Outside The Box... is Limitless...

The Babson Capital Management logo represents a three-dimensional form emerging from a two dimensional world.

The large box represents the stability of an established firm, the foundation from which an innovative and entrepreneurial culture is nurtured.

The form that breaks the box is three-dimensional -- open, without boundaries.

Collectively, the segments of our mark represent the limitless possibilities of "out-of-the-box" thinking grounded in strength and stability.